Thursday, February 25, 2010


Releasing this Saturday, February 27th.

This Saturday’s release is quite ambiguous — in simpler terms — open to more than one interpretation. The graphic on our newest release is a play on both the Denver Nugget’s logo, as well as a type of strain of fine-grade, high-octane sticky-icky known simply as Kona Gold. One of our island’s best kept secrets, in contrast with the all too cliché Maui Wowie. The graphic on the front features a snow-capped mountain, with FITTED, Aloha Served Daily and the Fitted crest beneath it. Back graphic hit sees the same mountain with Kona Nuggets resting beneath it. A tonal pakalolo leaf appears on the right sleeve as well.

Coexisting with the Kona Nuggets tee is a new Pride H New Era. Simple and sweet, all black with a white Pride H logo, crest and crown.

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