Tuesday, January 1, 2013
Benny Gold x No Pattern T-Shirt & Sweater
Thursday, July 28, 2011
Benny Gold New Era Preview

Benny Gold previews his upcoming New Era 59Fifty fitted line for the Summer. Pictured here is a black based cap with an orange logo and New Era insignia. As we’ve seen from before, Benny Gold puts his signature details on the cap and combines elements from the past to make something new. Stay tuned for more to come as news begins to develop.
Friday, January 28, 2011
Benny Gold x Tenderloin Project Lookbook

Benny Gold and Sean Desmond’s Tenderloin Project have joined forces yielding a limited edition t-shirt seen here. The black shirt features gold accents to symbolize the hope and dreams of the neighborhood. Here’s a little description of the concept of the collaboration.
“The Tenderloin Project is is look into San Francisco’s most overlooked neighborhood. Its a raw street-level look into a marginalized neighborhood. We are really happy to help introduce the project to our supporters to help grow awareness of the everyday struggles and hopes of the people that live in SF’s Tenderloin district.”
Make sure you get to the Benny Gold retail store early to get your hands on this exclusive piece on Saturday.

Tuesday, January 11, 2011
Dearly Departed x Benny Gold Collaboration Video Teaser
Dearly Departed x Benny Gold Collab Teaser from Dearly Departed on Vimeo.
In anticipation of an upcoming collaboration, Dearly Departed and Benny Gold release a short video to highlight their partnership. With little in the form of actual product examples, the video sets the mood thanks to some good backdrops. The partnership between the two began several years ago when Gold created the brand’s logo. Comprised of a New Era, t-shirt, hoodie and crewneck, the Grave Marker collection will hit the Benny Gold store on Janurary 12th. The video features music from Little Dragon and the track Twice.
Sunday, September 19, 2010
BENNY GOLD x NEW ERA 59Fifty Fall 2010 Fitted Caps Preview

BENNY GOLD drops another sneak peak of his Fall 2010 fitted cap line. Within the teaser are hints to a past design; his infamous paper planes. We speculate it’s a less-pronounced remix of the design that was seen in his argyle-print collaboration with HUF from early 2007.
Friday, July 30, 2010
Preview: Benny Gold New Era Fitted
Thursday, May 13, 2010
Benny Gold X The Hundreds

Sneak Peek at a collab between Benny Gold and The Hundreds...Dropping soon at the Benny Gold flagship store
3171 21st Street
San Francisco, Ca
Friday, April 23, 2010
Benny Gold ‘Gold Standard’ Denim

Benny Gold expands his already growing line with a new pair of denim. The denim is made in the USA available in raw or gold selvage. The denim is available at Benny Gold’s flagship store in San Fransisco.
Friday, April 16, 2010
Benny Gold Grand Opening Video
Benny Gold HQ from iPhilms on Vimeo.
Benny Gold X Spitfire Opening Wheel

Benny Gold has teamed up with Spitfire wheels that will release tomorrow at his store opening. The wheels are limited to 25 sets, hit the link below to view a larger image of the wheels.
Tuesday, April 13, 2010
Benny Gold x True SF | The Native Leagues Project

The next person in line in True SF’s The Native Leagues Project is San Francisco native Benny Gold. Gold follows up The Hundreds by utilizing the Giants. The project revolves around Bay Area sports team. Benny Gold pays homage to the ball club and their original mascot, Lou Seal. The Benny Gold x True SF tee will be exclusively available on April 17th at the grand opening of Gold’s store and at True SF.
Monday, April 12, 2010
Benny Gold 2010 Spring/Summer Fleece Preview

Benny Gold previews his upcoming fleece collection for Spring/Summer 2010, which by the looks of it will feature hoodies and crewnecks. The line makes it debut this coming Saturday, April 17th, 2010 during the grand opening of Benny Gold’s retail spot in San Francisco.
Monday, April 5, 2010
Benny Gold Slim Leather Cardholder

Steadily growing with every season, Benny Gold offers a first look into his new leather cardholder which is a part of this season’s collection. The cardholder features a simple black colorway with a clear vinyl ID holder, slim design, de-bossed paper plane branding and bright orange color pop for lining. Look for these soon through Benny Gold retail accounts.

Saturday, March 27, 2010
Benny Gold Retail Store Grand Opening
Wednesday, March 17, 2010
Benny Gold S/S ‘10

Expanding his collections season after season, Benny Gold provides us with a glimpse at his upcoming headwear. For Spring/Summer 2010, Benny’s not only offering New Era’s and 5-Panel hats, but Snapbacks and Mesh Trucker hats will make a debut this season.



Wednesday, February 24, 2010
Gold Standard Denim by Benny Gold Preview

Benny Gold is at it again, this time creating his own denim line. Introducing Gold Standard Denim, soon to be available in both a raw indigo and premium gold selvage denim.
Tuesday, February 16, 2010
Benny Gold Diamonds Embroidered New Era Cap

Benny Gold gives us a preview of his new Diamonds Embroidered New Era which is part of his Spring Collection for 2010. The cap is featured in three colorways, each boasting a wealth of great detailing while still maintaining wearable tones. Available soon through Benny Gold retailers.



Wednesday, January 6, 2010
Benny Gold 2010 Preview

Expanding his operations even further this year, Benny Gold gives us a preview of what the graphic designer and independent brand owner has in store for 2010. Although just teaser shots, we see a new range of headwear, raw denim offerings, and even a collaboration piece with premier Japanese bag specialists SAG. Stay tuned for what else Benny Gold has up his sleeve this season.

Tuesday, December 15, 2009
Benny Gold - New Stickers

Benny Gold released a handful of new sticker designs as well as some past favorites in new colorways. He even released a Gorilla Biscuit styled sticker, a logo from his collab with The Hundreds.
Purchase ‘em HERE for $5
Saturday, November 14, 2009
BENNY GOLD x REBEL 8 x NEW ERA 「Partners in Crime」59Fifty Fitted Cap

The collaboration between BENNY GOLD and REBEL 8 is set to drop a week from today, Friday, November 20, at 9PM PST. This long awaited masterpiece features “Partner in Crime” with the Rebel 8 logo embroidered in Gold on the front with “Benny Gold x Rebel 8″ embroidered on the back. The side opposite the New Era flag features Gold’s iconic paper plane logo and Rebel 8’s diamond logo also embroidered in Gold. Various logos and sayings from both companies are printed on both sides of the bill. The cap is extremely limited with only 88 pieces each being available on BENNYGOLD.COM and REBEL8.COM. Again, save the date, November 20 at 9PM PST, as these are sure to sell out quick.




