HUF x Purist 3rd Anniversary T-Shirts

Purist continues the 3 year celebrations with a new collaboration alongside fellow Bay Area staple HUF. Together both work with familiar HUF typography and graphics, focusing on the three year anniversary via stars and bolts. Two colorways release this Sunday, July 11th in-store and online (Purist). A release party will take place next Saturday night at Purist, while more looks/information into the tee graphics can be found here.

Purist X HUF release party

Purist 2010 Spring/Summer “Absolutum Dominium” Lookbook

Purist debuts its 2010 Spring/Summer Collection via the brand’s new lookbook, titled “Absolutum Dominium”. Revolved around the theme of absolute domination, Purist produces a series of graphic shirts depicting a strong emphasis on minimalist designs while still remaining relevant. Featured guests include Alyasha Owerka-Moore, MEGA, Benny Gold, and Tommy Giang, with an appearance by brand owner Kevin Lee. Each design/colorway is limited to 40 units each, releasing this Saturday, May 15th, with the special Futura Labs 3rd year anniversary collab set for a June launch.

Purist
55 Devine Street
San Jose, CA 95110
408.920.6603